Ep. 11: Will Nitze, Founder of IQ Bar
In Episode 11, James and Sean have a vibrant discussion with Will Nitze.
Will is the Founder and CEO of IQBAR, a company that produces plant-based nutritional protein bars, hydration mixes, and instant coffee that boost brain and body performance. Before IQBAR, Will was a Sales and Marketing Manager for Wood Mackenzie, a global insight business for renewables, energy, and natural resources. He's a Harvard Grad and Host of the Eating Glass podcast.
We discuss:
1. How Will got into CPG (and his first retail launch into the drug channel)
2. The power of boredom avoidance and getting comfortable with pain in business
3. How to position a brand to last by riding trends and not tying yourself to them too closely
4. Food industry trends and our own nutrition philosophy
5. Where IQBAR is getting the best return in their digital marketing channels and thoughts on emerging channels
Show Transcript: